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Monthly sales: reconcile the measure before using it

A monthly sales figure is useful only when its measure is clear. Different transaction categories and property mixes can produce totals that should not be compared directly.

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Published by Astra Terra Properties. Astra Terra analysis and practical guidance. Verify the facts and terms of your own transaction with the appropriate sources and advisers.

About this revision

Revised on 3 October 2026 as Astra Terra analysis. Unverified historical market assertions have been removed. The original publication date and URL are retained; this is practical guidance, not a reconstructed news report.

A monthly sales figure is useful only when its measure is clear. Different transaction categories and property mixes can produce totals that should not be compared directly.

Reconcile the definition

Check the source, period, currency, geography and whether the figure measures value or count. Distinguish sales from wider registration activity.

Apply the figure cautiously

Use comparable data to understand activity, then examine relevant property-level evidence for valuation. An aggregate increase need not mean each comparable unit rose in price. The decision should retain that distinction instead of treating a large number as an investment recommendation.

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